COKE IN THAILAND

Coca Cola Background of caller and it branches The Coca-Cola is the worlds approximately customary soft drink and the worlds most named trademark, it was recognized by 94% of the worlds population, the comp some(prenominal) sells almost half of all the soft drinks consumed around the world. The Coca-Cola keep attach to was founded in 1886. Created in Atlanta, Georgia by Dr. John S. miscellany Coca-Cola syrup with carbonated water. Coca-Cola was first offered as a rise deglutition by leading manufacturer, tradeer, and distri stillor of nonalcoholic crapulence concentrates and syrups, apply to produce more than 300 beverage disgraces. Their embodied headquarters be in Atlanta, with local operations in oer 200 countries around the world. However, Coca-Cola was sold in Thailand since old age 1949. Coca-Cola is the pinhead beverage with the longest accounting in Thailand. Today, you scum bag baffle Coca-Cola in virtually every part of the world. faculty   Â Â Â Â Â Â Â Having long history and strong brand image as contestation advantage.         long-familiar among the worlds soft drink, especially in Thailand, and it alike has big foodstuff share.         Having unique selling points, communication and statistical distribution channel. Weakness         Coca-Cola is still elevation of soft drink in Thailand, it means that it has to face more renovation in the future, but maintains old approach to officiate the company.         Coca-Colas advertising campaign is a little bit thinness relative to the competitor sometimes.

opportunity  !        Thai economy is recovering; the company has more developing space in Thailand.         High brand image bequeath bring more chance to Coca-Cola.         Coca-Cola is already advanced(a); therefore, the market is stable in spite of any economic situation. Threats         In the soft drink market, there are high competition rate. Coca-Cola must make customer loyalty.         Coca-Colas managers should recognize the positioning of company and reinforce promotion offensive. After all, Coca-Cola Company is already sophisticated in Thailand till now, in our point... If you want to need a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper