Colgate Palmolive

Colgate-Palmolive This writing will focus on the feedback and rating strategies hold by Colgate-Palmolive (CP) when the clearcutness toothbrush was introduced and will examine the sure CP toothbrush and toothpaste markets. This analysis will include valuation of the take care techniques CP uses and an assessment of the companys organization search and evaluation management. Further, a review will be provided of the marketing watchword service system utilized for consumer feedback. Recommendations will follow canvass strategies along with suggestions for dropping strategies or whether one strategy appears to be break up than others. The precision toothbrush emerged in 1992 as a technically innovative harvest-feast with an emphasis on greater face removal and gum care. The action of the bristles is what put this toothbrush in the innovative category. Prior to the launch of the Precision, Extensive consumer research was carried come to the fore o ver a period of 18 months to test product design and characteristics, marketing concept, and competitive strengths (Pearson, 2010). In 1989, CP formed a task push back headed by Susan Steinberg, CP Product Manager for the Precision.

Steinberg assembled a team comprised of executives from R & D and Marketing, dental professionals and outside consultants whose theatrical role was to develop a superior, technical, boldness removing device (Pearson, 2010). This task force was charged with find out how effective the Precision stood up to other super premiums. The Precision was tested in a large n umber of clinical studies and consistently m! et or exceeded open standards of efficacy. In initial clinical tests, the brush achieved a 35% increase in plaque removal, as compared to Reach and Oral-B. opposite consumer research conducted reveals greater consumer betrothal when repeated exposure to the product occurred. In-home usage tested revealed that 77% of this test market believed that the Precision was much more effective...If you loss to get a effective essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper