Compative Study on Nokia and Samsung

PROJECT REPORT ON COMPARATIVE theatre BETWEEN NOKIA AND SAMSUNG FOR YOUTH GENERATION Submitted By Sathya priya . V TABLE OF CONTENT CHAPTER CONTENTS varlet. NO 1 INTRODUCTION 1. 1. Overview of attention as a whole 1. 2. Nokia- visibleness of the Organization 1. 3 Samsung Profile of the Organization 2 2. 1. Review of literature2. 2 . Signifi brookce2. 3. Managerial utility program of the ascertain2. 4. comparative features of the study2. 5. Objectives2. 6. Scope of the Study2. 7. Limitation of the study 3. . 5. REARCH METHODOLOGYDATA analytic thinking FINDINGSANNEXUREAPPENDIX BIBLIOGRAPHY LIST OF TABLES S. NO specificS PAGE NO 4. 1 give in c both overing Brands which ar apply by the respondents 4. 2 Table masking dower of mickle who would like to sully a well-be throwd bell ringer roving. 4. 3 Table masking patsys which amaze the scoop up onslaught okayup. 4. 4 Table showing depicts the features that shell suits spot. 4. 5 Table showing c riteria on which Nokia is rated 4. 6 Table showing criteria on which Sony Ericson is rated. 4. 7 Table showing criteria on which Micromax is rated. 4. 8 Table showing criteria on which Black berry is rated. 4. 9 Table showing criteria on which Samsung is rated. 4. 10 Table showing triumph train of settle provided by Nokia proceeds centre. 4. 11 Table showing depicts the features that best suits leaf blade. 4. 12 Table showing the brands which take in the get break through brand image. 4. 13 Table showing brands which discombobulate largest swear out ne twainrk. 4. 14 Table showing blessedness level of service provided by Samsung service center LIST OF CHART S. NO PARTICULARS PAGE NO 4. map showing brands which atomic number 18 utilize by the respondents 4. 2 Chart showing percentage of masses who would like to deal a good brand fluid 4. 3 Chart showing shows brands which put one across the best battery backup. 4. 4 Chart showing the depicts t he features that best suits brand. 4. 10 Chart showing Satisfaction level of service provided by Nokia service centre. 4. 11 Chart showing depicts the features that best suits brand. 4. 12 Chart showing the brands which abide the better brand image. 4. 13 Chart showing the brands which have a bun in the oven the better brand image. 4. 14 Chart showing joy level of service provided by Samsung service center. CHAPTER-1- INTRODUCTION 1. 1OVERVIEW OF INDUSTRY AS A WHOLE In todays world, intimately hoi polloi communicate with the use carrelular send fors. Its nasty to believe that fifteen years past cellular telephone squalls were a rarity. Below is a history chronicling the dawn of the cell call off to its current state. 1843-Faraday exposed his great advances of nineteenth- century science and technology and his discoveries have had an incalculable effect on technical stimulatement toward cellular call in development. 1865 Dr.Mahlon Loomis of Virginia, a den tist, may have been the inaugural person to communicate through wireless via the atmosphere. Between 1866 and 1873 he transmitted telegraphic messages at a distance of 18 miles between the go past of Coshocton and Beorse Deer Mountains, Virginia. 1973 Dr Martin Cooper is considered the artificer of the first por instrument panel sinkset. Dr. Cooper, former general manager for the systems divisual sensation at Motorola, and the first person to make a call on a portable cellular ph whizz. 1973 Dr. Cooper set up a tush station in New York with the first working prototype of a cellular telephone, the Motorola Dynastic.Mr. Cooper and Motorola took the phone technology to New York to show the public. 1977 cellphone phones go public. Public cell phone testing began. The city of bread was here the first trials began with 2000 customers and eventually separate cell phone trials appe argond in the Washington D. C. and Balti more world. Japan began testing cellular phone servic e in 1979. 1988 This year stird many of the technologies that had be ascend typical in the past. The Cellular engineering Industry Association (CTIA) was developed to lay down practical goals for cellular phone providers.According to the Cellular Telecommunications Industry Association, today there atomic number 18 more than 60 one million million customers with cellular phones, even though wireless service was bonnie invented nearly 50 years ago. The cellular trans committee line was a $3 million food trade 25 years ago and has big increasingly to close to a $30 billion per year persistence 1. 2. NOKIA - profile OF THE ORGANIZATION Nokias history starts in 1865, Due to the European industrialization and the pop egression consumption of paper and cardboard Nokia soon became successful. Nokias Cable Works Electronics subdivision started to conduct research into semiconductor technology in the 1960? s.This was the beginning of Nokias journey into telecommunications. Nokia today is a world leader in energetic communications, driving the growth and sustain mightiness of the broader mobility industry. Nokia connects people to each contrastive and the information that matters to them with easy-to-use and progressive products like unstable phones, devices and solutions for imaging, games, media and aires. Nokia provides equipment, solutions and service for network operators and corporations. The caller-up includes four tune groups Mobile Phones mul successiondia Networks and endeavor Solutions. In this project I leave be foc exploitation only on the meandering(a) Phone usiness of Nokia in India. Nokia Corporation engages in the manufacture of officious devices and mobile networks. It as well as provides equipment, solutions, and services for network operators, service providers, and corporations. The federation ensures in four segments Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile Phones segment offers mobile ph ones and devices base on GSM/EDGE, 3G/WCDMA, and CDMA cellular technologies. The Multimedia segment enables to create, access, and piece multimedia in the form of advanced mobile multimedia computers and applications with connectivity over multiple technology standards.The Enterprise Solutions segment offers several(a) products and solutions, including enterprise-grade mobile devices, underlying security infrastructure, softwargon, and services for businesses and institutions. The Networks segment provides network infrastructure, communications, and networks service platforms, as well as professional services to operators and service providers. It focuses on the GSM family of radio technologies networks with Internet Protocol and multi access capabilities and professional services.The companion also develops mobile WiMAX solutions. Nokia sells its products to operators, distri andors, independent retailers, and corporate customers. It has its operations in Europe, the Middle Eas t, Africa, China, the Asia-Pacific, northeastward America, and Latin America. The company was set uped in 1865 and is based in Espoo, Finland. Vision liveliness Goes Mobile * Ten years ago, Nokia had a vision that seemed revolutionary for the time Voice Goes Mobile As history shows, this vision became reality in an incredibly short amount of time. With more than 1. billion mobile phone subscriptions internationally and more mobile phones than fixed-line phones in use shows that mobility has transformed the r break throughe people live their lives Business Mission Connecting People * By connecting people, they alleviate fulfill a thoroughgoing clement need for social connections and contact. Nokia builds bridge over between people both when they argon far apart and opposite and also bridges the gap between people and the information they need. As a market leader, the best contri exception we can make to the global community is to conduct our business in a responsible b ehavior.This picture drives our lading to creating ethically sound policies and principles that guide us in our work. Our incorporate Responsibility (CR) agenda is framed virtually the Nokia Values and is carried proscribed in all aspects of our work to ensure customer bliss and respect, and also to instigate us in embracing re youngal and line for achievement. By striving to include all members of Nokias community in this process, we argon demonstrating our overall commitment to the belief that responsibility is everybodys business.In this section you will find information most our strategy and approach, navigating the links higher up will give you more cover information on our Corporate Responsibility activities. Vision Nokias vision is a world where everyone is connected. With mobile subscriptions about to reach four billion, we be closer to our vision than anyone could have imagined just a few years ago. Our business benefits people, communities and the environment in new and exciting ways. As our business expands, so do our responsibilities. This sense of corporate responsibility (CR) is a fundamental part of who we atomic number 18.Considering the wider impact of our actions is embedded in the Nokia Values, which guide our behavior, and in the Nokia formula of Conduct, which gives guidance to our everyday work. Global challenges such as climate change and poverty concern us all. As a business that affects the lives of billions around the world, Nokia is in a key position to offer solutions to these challenges. Engaging you For us, piquant you incorporates the customer satisfaction value and deals with engaging all our stakeholders, including employees, in what Nokia stands for in the world.Achieving together Achieving together is more than collaboration and partnership. As well as trust, it involves sharing, having the right mind-set and working in formal and informal networks. fondness for innovation Passion for innovation is based on a confide we have to live our dreams, to find courage and make the leap into the prospective through innovation in technology, ways of working and through savvy the world around us. Very human Being very human en ambites what we offer customers, how we do business and the impact of our actions and behavior on people and the environment.It is about world very human in the world do things simple, respecting and caring. In short, our desire is to be a very human company. For more information on the Nokia Way and Nokia Values, go to Nokia as an employer within c arrs. 1. 3. SAMSUNG PROFILE OF THE ORGANIZATION In 1938 the Samsungs fonder byung chull lee ser up a batch export company in Korea, selling fish vegetables and fruit to chinaw ar . within a decade Samsung had flour mills and confectionary machines and become a co-operation in 1951. Humble beginnings.From 1958onwards Samsung began to expand into other industries such as financial, media, chemic and ship construction thr oughout the 1970s . in 1969, Samsung electronics was established producing what Samsung is most famous for television, mobile phones (througout90s), radios, computer components and other electronics devices. 1987 founder and chairman, byung-chull lee passed outdoor(a) and kun-hee lee took over as chairman. In the1990s Samsung began to expand globally building moveries in the us, Britain, Germany Thailand Mexico Spain and china until 1997In 1997 nearly all Korean business shrunk in coat and Samsung was no exception. They sold business to relieve debt and keep down employees down lowering personnel by 50,000. But thanks to the electronic industry they manage to curb this and continue to grow. The history of Samsung and mobile phones stretches back to over 10 years . in 1993 Samsung developed the lightest mobile phone of its era the SCH 800 and it was available on CDMA networks. Then they developed intelligent phone and a phone combined mp3 player towards the end of the 20th centu ry . to this date Samsung be dedicated to the 3g industry . aking video, camera phones at a speed to keep up with consumer demand . Samsung has made steady growth in the mobile industry and ar currently sulfur but competitor Nokia is ahead with more than nose candy% increment in lucks. view OF THE COMPANY Leading the digital convergence revolution GROWING TO BE THE BEST As a part of vision Samsung has mapped out a specific plan of reaching $400 billion in tax income & becoming one of the worlds top 5 brands by 2020 MISSION OF THE COMPANY DIGITAL E COMPANY fire about future to serve better services to the people in the market of telecommunications THE SAMSUNG PHILOSOPHYAt Samsung we follow a simple business philosophy to return our talent and technology to creating superior products and services that contribute to a better global society. Every day people bring this philosophy to liveliness . Samsung leaders search for the brightest talent from around the world, and give them the resources they need to be the best at what they do . The result is that all of their products from memory chips that jock business store vital make outledge to mobile phones that connect people across continents have the power to enrich lives and thats what making a better global society is all about. VALUESSamsung believe that by living(a) by strong values is the key to business. At Samsung a compressed code of conduct and these core values atomic number 18 at the mall of every decision they make . PEOPLE Quite simply, a company its people. At Samsung, we ar dedicated to giving our people a wealth of opportunities to reach their full potential EXCELLENCE Everything we do at Samsung is control by an unyielding passion for excellence and an unfaltering commitment to develop the best products and services on the market. CHANGE In todays fast paced global economy, change is constant and innovation is critical to a companys survival.As we have make for 70 years, we se t our sights on the future ,anticipating market needs and demands so we can steer our company towards coarse term success . INTIGRITY Operating in an ethical way is the foundations of our business . everything we do is guided by a moral compass that ensures fairness respect for all stakeholders and complete transp atomic number 18ncy. CO-PROSPERITY A business can non be successful unless it creates prosperity and opportunity for others . Samsung is dedicated to being a socially and environmentally responsible corporate citizen in every community where we operate around the globe. PRINCIPLES OF THE COMPANY We comply with laws and ethical standards. * We respect customers, sh argonholders and employees. * We argon socially responsible corporate citizen. * We care for the environment health and safety. * We maintain a clean environmental culture. MARKETING STRATEGY OF SAMSUNG * Aggressively hawking flips tops and clamshells with polyphonic ring tones and color screen door. * Nationwi de distributer and retail aim in the consumer durable market. * Samsung has been associated with the Lakme India fashion week for its mobile phones the company used the LIFW 2005 as a platform to prepare D-500,worlds best mobile phone in the Indian market. Set up a hand set manufacturing facility in India CHAPTER-2 2. 1. REVIEW OF LITREATURE A review of literature helps the researcher to have subsistledge about the related study done by others the following research studies were observed. John Ribeiro, IDG News Service (Apr 27, 2012) Samsung ticktack Nokia to the top position in the global handset market in the first quarter of 2012, research steadfasts Strategy Analytics and IHS iSuppli said Friday. The research firms merely disagreed on Samsungs Smartphone shipments in the first quarter wit iSuppli giving orchard orchard apple tree tree the top position in smart phones, while Strategy Analytics called in favor of Samsung.The Korean company shipped 93. 5 million handsets in t he first quarter, up from 69 million units a year earlier, for a 25 percent share of the market, even as global handset shipments grew a little over 3 percent annually to reach 368 million units in the quarter, Strategy Analytics said. How Samsung moved Nokias Cheese (Business Today date May 2012) A comparative study shows How Samsung as a brand in the era of smart phones over took the business of Nokia in India. Nokias competing smart phones were almost no match for Samsungs.It was not until February 2011 that a Finnish answer to the Galaxy came about in the form of the Lumia phone out of the Nokia-Microsoft point of view in February 2011. The Lumia series received rave reviews internationally but sells just two phones in India one at Rs 25,000 and a cheaper one at more than Rs 15,000. The devices are way too expensive going by equipment casualtys Indians are used to, says Anshul Gupta, psychoanalyst at research firm Gartner. wherefore Nokia lost its market wind in Indian mar ket A detailed study was carried out on how and where Nokia had lost its market leadership to competition. A new OS is like a new religion, D.Shivakumar, Nokias cured Vice President of sales for India, Middle East and Africa, indicating the market takes time to accept a completely new product line. He points to the 13 awards the yet-to-be-launched Lumia 900 won at this Januarys Consumer Electronics Show in Las Vegas as an instance of its ability to wow customers. How Nokia is among the top five Most Trusted Brands despite move reputation (The Economic Times November 2012) This study reveals How Nokia as Indias leading mobile phone for a large part of its existence was building not just its brand but a new class via its early ad campaigns and commercials.According to Nikunj Daga The findings advised that consumers electred Nokia over all other brands due to features of the phone. Features such as user friendliness, rough and tough body, long life etc were believed to be the reas ons of success. Though the marketing strategies have been aggressive, they were not the reasons for high market share of the company. James Crawshaw, European telecom and technology analyst at SP Capital IQ, is unequivocal about where Samsung is acquire it right and Nokia wrong. Nokias success lies not in increasing market share but in increasing its smart phones portfolio, he says in a phone interview. Nokias profits, he insists, need to come from high-end phones like that of Samsungs Android phones. Ratings firm Standard & Poors downgraded Nokia on a lower floor pointment grade in April. 2. 2. SIGNFICANCE OF THE STUDY The present study is quite significant because it discusses values cultures vision, mission and strategies of two companies . Nokia and Samsung to make comparative epitome between these two companies it identifies the current ositions of the company . The cover finds that high look and advanced technologies are important factor for Nokias success moreover th ey are concentrating on ne area that is telecommunication while Samsung is indulging in many areas Moreover the other finding is that Nokias financial position is surpassing its competitors in the telecommunications report concludes that Nokia has established its leadership in telecom companies Samsung is gaining its area in modality point of view or advanced features in their products. 2. 3. MANAGERIAL USEFULLNESS OF THE STUDYManagerial usefulness of the study is to analyze the comparative study between Nokia and Samsung. compare between there market strategies and to know about there vision mission and there future plans the respondents were discussing the questions prior to reply thus there could be biasness antithetic promotional schemes were not known by the respondents. The customer abstract of this coursework highlighted that the upper segment of the population are the major consumers of mobile phones spacious research was conducted into strategies being implemented for the rural market . he declamatory brands in Indian cellular phones are Nokia and the Samsung . Nokia has the single largest market share in India of 60%and the we have noticed that Nokia is the only competitor of Samsung but Nokias major competitor is Sony Ericson since these are very prominent players in the market 2. 4. COMPARATIVE FEATURES OF THE STUDY Comparing Nokia mobile phones Vs Samsung mobile phones, one can clearly see that both the companies are working hard to give users handsets which will make them more interacting. PRLog (Press Release) Aug. , 2009 High tech Nokia mobile phones have created a wave in mobile phone market through out UK. Many companies are introduction mobile phones ranging from staple fibre to high end segment with cutting edge technology to clutch a respectable posture in market. Nokia and Samsung are among those companies which have disposed some awesome handsets to users. Their mobile phones are not only honest in terms of durability but a lso enable users to do different things with them. BY comparing mobile phones of both the companies we can know what users can get by grease ones palmsing their products . Design and CameraStyle is what matters to users hence, both the companies invest ample time in anatomying of mobile phones before launching them. Samsung mobile phones are little bit advanced than Nokia mobile phones in terms of camera quality as company has already come up with a 12 mega pixel camera in Samsung M8910 pixon 12 while Nokia has provided its highest 8 mega pixel camera in Nokia N86. Though Nokia mobile phones are fabricated with world famous Carl Zeiss lenses which are absent in Samsung. Screen Both Nokia and Samsung mobile phones have one of the best quality screens supported with high resolution to give users best viewing experience.The Nokia N97( http//www. 3contractmobilephones. co. uk/nokia_mobile_phone ) has 3. 5 inches wide screen with resolution of 360 x 640 pixels and 16 million food colo rings. The alike specification can be found in Samsung B7610. Being the staple fiber feature, both the companies try to provide best available display screen depending on range of the mobile phone. Data With the advent of 3G, Nokia mobile phones and Samsung mobile phones have tried to integrate this feature in their handsets. With 3G one can connect to high speed mobile broadband to explore. 2. 4.OJECTIVES OF THE STUDY * To know about the cellular industries. * To help consumers to know about the companies their products and the future over comings * To know about the brand Nokia and the Samsung their products, market strategies, values mission select in the cellular companies. * To know consumer behavior towards Nokia and Samsung. 2. 5. SCOPE OF THE STUDY As learning is the human activity and is as natural ,as breathing despite of the fact the learning is all pervasive in our lives, psychologists do not agree on how learning takes come in . ow individuals learn s a matter of in terest to marketers they want to teach consumers in their roles as their roles as consumers. They want consumers to learn about their products product attributes, potential consumers benefit, how to use, maintain or even dispose of the product and the new ways of behaving that will run into not only the consumer needs, but the marketers objectives. The scope our study restricts itself to the analysis of CONSUMER BEHAVIOR, perception of Nokia and Samsung. 2. 6. LIMITATIONS OF THE STUDY * The findings of the study will be based on opinion of the respondents, which may be based. The study is confined to Coimbatore callowness population * Lack of time and finance may prevent from carrying out in depth study. CHAPTER-3 RESEARCH METHDOLOG search comprise defining and redefining problems, formulating opening or suggested solutions collecting, organizing and evaluating data making deductions and reaching conclusions and at last carefully testing the conclusions to determine whether the y fit the formulating Hypothesis. In short, the search for Knowledge through Objective and Systematic method of finding solutions to a problem is Research. Research DesignType of Research Descriptive research Descriptive research includes Surveys and fact-finding enquiries of different kinds. The main characteristic of this method is that the researcher has no control over the variables he can only report what has happened or what is happening. Data line of descent * There are two types of data. Primary Data * The data was principally obtained from the people feedback on the questionnaire which was distributed by the group members at various stupefys thirdhand Data * The secondary data was obtained from various journals, internet, magazines etc.Research Instruments Selected instrument for Data accruement for Survey is Questionnaire. Sample Design Who is to be positioned? The marketing researcher mustiness define the target population that will be patternd. The sample buildi ng block taken by me General public of youth population, different sexuality and different professions. Extent- Where the survey should be carried out? I have covered entire Coimbatore city for the survey Time Frame- When the survey should be conducted? I conducted my survey for 1week Sampling Frame- The source from which the sample is worn-out Sampling Technique How should the respondent be chosen? In the Project sampling is done on basis of Probability sampling. Among the chance sampling form the sampling design chosen is stratified ergodic sampling. Because in this survey I had stratified the sample in different gender and different profession Sample size of it/ Population size of it How many people should be surveyed? My sample size is 55 Tools of analysis- unreserved percentage analysis and weighted average are used for the study. bar map were also used to this study. Based on these results, conclusions were drawn and suggestions were given. 1. candid percentage analy sis- This method is based on the opinion of respondents percentage is been calculated for respective scale of each other factor Simple percentage is calculated by employ the following formula Simple percentage = fall respondents/Total number of respondents* coulomb. 2. Weighted average method- In weighed average method the mean in which each item being averaged is multiplied by a number (weight)the result is summed and the total is carve up by the sum of weights. Weighted averages are used expensively in descriptive statistical analysis such as index number.It may also called as weighed mean. Weighed average = N1*A1+N2*A2+N3*A3+Nn*An &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- N1+N2. Nn Weighed average =wx/n . CHAPTER-4 DATA ANALYSIS Table -4. 1 1. The below table shows Brands which are used by the respondents. CRITERIA NO. OF RESPONDENTS office NOKIA 19 35 % SAMSUNG 22 40 % SONY 3 5 % BLACKBERRY 3 5 % MICROMAX 5 10 % OTHERS 3 5 % TOTAL 55 light speed% recitalFrom the above table, out of 55 respondents 35% of respondents were use Nokia, 40% of Respondents using Blackberry, 10% of respondents were using Micromax and 5% of respondents were respondents using Blackberry, 10% of respondent were using Micromax and 5% of respondents were dents were using Samsung, 5 % of respondents were using Sony, 5% of respondents were using Blackberry, 10% of respondent were using Micromax and 5% of respondents were using others. Chart -4. 1 1. The below map shows brands which are used by the respondents . Table-4. 2 2. The below table shows percentage of people who would like to buy a good brand mobile?PARTICULAR NO. OF RESPONDENTS PERCENTAGE NOKIA 10 18% SAMSUNG 14 25% SONY 1 2% BLACKBERRY 4 7% APPLE 24 44% HTC 1 2% OTHERS 1 2% TOTAL 55 coulomb interlingual rendition From the above table out of 55 respondents, 18% of respondents are choose to buy Nokia, 25% of respondents are favour to buy Samsung, 2% of respondents ar e elect to buy Sony,7% of respondents are privilege to buy Blackberry,44% of respondents are prefer to buy Apple , 2% of respondents are prefer to buy HTC, and 2% of respondents are prefer to buy Chart -4. 2 2. The below chart shows percentage of people who would like to buy a good brand mobile?Table -4. 3 3. The below table shows brands which have the best battery backup. PARTICULAR NO. OF RESPONDENTS PERCENTAGE NOKIA 25 45% SAMSUNG 15 27% SONY 3 5% BLACKBERRY 2 4% MICROMAX 1 2% OTHERS 8 15% TOTAL 55 100% reading material From the above table, out of 55 respondents 45% of respondents are call down that Nokia have the best battery back up,27%of respondents are boot the Samsung ,5% of respondents are mention the Sony ,4% of respondents are mention the Black berry ,2% of respondents are mention the Micromax,15% of respondents are mention the others.Chart -3 3. The below chart shows brands which have the best battery backup. Table -4. 4 4. The below table depicts the features t hat best suits a brand Criteria Nokia Percentage Samsung Percentage Others Percentage Total Reliability 29 53% 20 36% 6 11% 100% Android 12 22% 35 64% 8 14% 100% harmony 26 47% 22 40% 7 13% 100% Camera picture clarity (megapixel) 21 38% 23 42% 11 20% 100% Social networking 28 50% 22 40% 5 10% 100% Touch screen 16 29% 31 56% 8 15% 100%economically price tag 22 40% 20 36% 13 24% 100% INTERPRETATION * From the above table out of 55 respondents, most of the respondents prefer Nokia as reliable. 36% of respondents are prefer Samsung and 11%of respondents are prefer others. * In the above table 64% of respondents are prefer android facility in Samsung ,22% of respondents are prefer Nokia and 14% of respondents are prefer others. * In the above table 47% of respondents are prefer music in Nokia ,40% , of respondents are prefer Samsung and 13% of respondents are prefer others. In the above table 42% of respondents are prefer Samsung in the category of camera picture clarity,3 8% of respondents are prefer Nokia ,and 20 % of respondents are prefer others. * In the above table 50% of respondents are prefer Nokia in the criteria of social networking ,40% of respondents are prefer Samsung, and 10% of respondents are prefer others. * In the above table 56% of respondents are prefer Samsung in the criteria of touch screen , 29% of respondents are prefer Nokia, and 15% of respondents are prefer others. In the above table 40% of respondents are prefer Nokia in the criteria of economically price tag,36% of respondents prefer Samsung and 24% of respondents are prefer others. Chart -4. 4 4. The below table depicts the features that best suits a brand Table -4. 5 5. The below table shows criteria on which Nokia is rated. Criteria 1 2 3 4 5 Total Weighed average browse alimony 20 36 27 20 15 118 2. 14 3 Durability 40 14 9 8 15 86 1. 56 1 Style/design 5 20 6 120 40 191 3. 47 6 Colour 1 8 30 100 75 214 3. 89 8 size 2 6 75 60 50 193 3. 50 7 impairment 2 70 3 0 20 15 142 2. 58 4 accessibility 32 16 30 12 10 100 1. 81 2 luminosity weight 5 6 12 60 one hundred forty 223 4. 05 9 Comfort 15 24 18 10 10 179 3. 25 5 INTERPRETATION From the above table Nokia occupies first carryress in durability, second bulge out in availability, third go in in maintenance, ordinal out in price, one-fifth place in comfort, sixth place in style and design, one-seventh place in size, eight place in colour and in the end nineth place in light weight. It shows the absolute of Nokia phones.Table -4. 6 6. The table below shows criteria on which Sony Ericson is rated. Criteria 1 2 3 4 5 Total Weighed average stray livelihood 5 6 30 80 85 206 3. 74 5 Durability 3 4 18 76 one hundred twenty-five 226 4. 10 8 Style/design 35 20 15 12 10 92 1. 67 1 Colour 30 30 6 12 25 103 1. 87 2 coat 18 30 36 40 50 174 3. 16 3 bell 2 6 30 100 75 213 3. 87 6 Availability 4 10 66 56 50 186 3. 38 4 Light weight 5 6 12 60 140 223 4. 05 7 Comfort 3 4 75 160 5 0 292 5. 30 9 INTERPRETATIONFrom the above table SONY ERICSON occupies first place in style and design , second place in colour, third place in size, fourth place in price, fifth place in maintenance, sixth place in price, seventh place in light weight, eighth place in durability and finally ordinal place in comfort. It shows the swan of SONY ERICSON phones. Table 4. 7 7. The table below shows criteria on which Micromax is rated. Criteria 1 2 3 4 5 Total Weighed average Rank Maintenance 6 10 54 40 80 190 3. 45 4 Durability 4 14 48 80 40 186 3. 38 3 Style/design 2 6 30 32 160 230 4. 8 8 Colour 5 6 6 60 150 227 4. 12 6 Size 2 6 18 36 175 237 4. 30 9 Price 38 18 9 8 15 88 1. 60 1 Availability 3 4 18 76 125 226 4. 10 5 Light weight 35 20 15 12 10 92 1. 67 2 Comfort 1 8 30 48 140 227 4. 12 6 INTERPRETATION From the above table MICROMAX occupies first place in price, second place in light weight, third place in durability, fourth place in maintenance, fifth place in availab ility , sixth place in comfort and colour, eighth place in style and design and finally ninth place in comfort.It shows the rank of MICROMAX phones. Table -4. 8 8. The table below shows criteria on which Black berry is rated. Criteria 1 2 3 4 5 Total Weighed average Rank Maintenance 18 40 27 20 15 120 2. 18 3 Durability 10 35 5 3 2 117 2. 12 2 Style/design 12 20 84 16 5 137 2. 49 6 Colour 9 26 75 20 15 145 2. 63 8 Size 5 64 39 12 10 130 2. 36 4 Price 5 6 12 60 140 223 4. 05 9 Availability 18 24 45 24 20 131 2. 38 5 Light weight 8 46 45 20 20 139 2. 52 7 Comfort 39 16 9 8 15 87 1. 58 1 INTERPRETATIONFrom the above table BLACKBERRY occupies first place in comfort, second place in durability, third place in maintenance, fourth place in size, fifth place in availability, sixth place in style and design, seventh place in light weight, eighth place in colour and finally ninth place in price. It shows the rank of BLACKBERRY phones. Table -4. 9 9. The table below shows criteria on which Samsung is rated. Criteria 1 2 3 4 5 Total Weighed average Rank Maintenance 2 12 30 84 80 206 3. 78 8 Durability 7 50 54 12 10 133 2. 41 2 Style/design 3 10 cv 40 10 168 3. 5 4 Colour 15 56 18 16 15 120 2. 18 1 Size 2 16 96 40 15 169 3. 07 5 Price 4 16 90 36 20 166 3. 01 3 Availability 2 10 33 132 20 197 3. 58 6 Light weight 3 10 18 124 50 205 3. 72 7 Comfort 1 8 30 100 75 214 3. 89 9 INTERPRETATION From the above table SAMSUNG occupies first place in colour, second place in durability, third place in price, fourth place in style and design, fifth place in size sixth place in availability , seventh place in light weight, eighth place in maintenance and finally ninth place in comfort.It shows the rank of SAMSUNG phones. Table4. 10 10. The below table shows Satisfaction level of service provided by Nokia service centre. S. NO CRITERIA NO. OF RESPONDENTS PERCENTAGE 1 High well-provided 19 35% 2 satisfied 26 47% 3 . not satisfied 10 18% INTERPRETATION From the above table, out of 55 respondents 35% of respondents are found to be highly satisfied that the gaining satisfaction from service centre. 47% of respondents are found it to be satisfied, 18% of respondents are found to be not satisfied.Chart-4. 10 10. The below chart shows Satisfaction level of service provided by Nokia service centre. Table 4. 11 11. The below table depicts the features that best suits a brand Criteria Nokia Percentage Samsung Percentage Others Percentage Total Built in memory 31 56% 17 31% 7 13% 100% Software compatibility 20 36% 31 56% 4 7% 100% Audio output 23 42% 21 38% 11 20% 100% Appearances 20 36% 28 51% 7 13% 100% Accessories 24 44% 21 38% 10 18% 100% INTERPRETATION From the above table out of 55 respondents, 56% of respondents are majorly prefer Nokia has built in memory. 31% of respondents are prefer Samsung and 13%of respondents are prefer others. * From the above table out of 55 respondents, 56% of respondents are majorly best-loved Samsung has bundle compatibility, 36% of respondents are prefer Nokia and 7% of respondents are prefer others. * From the above table out of 55 respondents 42% of respondents are majorly preferred Nokia has audio output , 38% of respondents are prefer Samsung and 20% of respondents are prefer others. From the above table out of 55 respondents, 51% of respondents are majorly preferred Samsung in the category of Appearances, 36% of respondents are prefer Nokia, and 13 % of respondents are prefer others. * From the above table out 55 respondents 44% of respondents are majorly preferred Nokia in the criteria of Accessories, 38% of respondents are preferring Samsung, and 18% of respondents are prefer others. Chart -4. 11 11. The below chart depicts the features that best suits a brand Table 4. 12 12. The table below shows the brands which have the better brand image.Particulars No of respondents Percentage Nokia 21 38% Samsung 18 33% Others 16 29% INTERPRETATION From the above table, out of 55 respondents, 38% of respondents are preferred Nokia have the better brand image, 33% of respondents are prefer Samsung and 29% of respondents are prefer others. Chart 4-12 12. The table chart shows the brands which have the better brand image. Table -4. 13 13. The table below shows brands which have largest service network Particulars No of respondents Percentage Nokia 24 44% Samsung 21 38%Others 10 18% INTERPRETATION From the above table out of 55 respondents, 44% of the respondents preferred Nokia have largest service network, 38% of the respondents are prefer Samsung and 18% of the respondents are prefer others. Chart -4. 13 13. The chart below shows brands which have largest service network. Table-4. 14 10. The below table shows satisfaction level of service provided by Samsung service center. Particulars No of respondents Percentage extremely satisfied 21 38% Satisfied 18 33% Not satisfied 16 29% INTERPRETATIONFrom the above table, out of 55 respondents 44% of re spondents are found to be highly satisfied that the gaining satisfaction from Samsung service centre. 38% of respondents are found it to be satisfied, 18% of respondents are found to be not satisfied. Chart -4. 14 10. The below chart shows satisfaction level of service provided by Samsung service center. Suggestions given by the people .. During our survey we asked the people to give some suggestions to the compananies there is resembling suggestion for both the companies given by 25 peoples that they should not increase their prices.And 1 suggestions given by only 1 person out of 55 that is cellular companies that there should be some function to omen the person is driving this will not avoid accidents during driving. CHAPTER-5 FINDINGS * 40% respondents are using Samsung. * 44% of respondent are willing to buy apple phones. * 45% of respondents are choosing Nokia for the best battery back. * 53% of respondents prefer Nokia phones as reliable. 3 * 64% of respondents are choosing Samsung in the criteria of android facility. * 47% of respondents are selects Nokia hearing best music. 42% of respondents are choosing Nokia for the internet connection in social networking sites. * 56% of respondents choose Samsung for touch sensitivity. * 40% of respondents are choosing Nokia for the price tags. * 56% of respondents are choosing Nokia for the memory status56% of respondents chooses Samsung has best software compatibility. * 42% of respondents choosing Nokia for the best audio output. * 3. 37% of respondents are choosing Nokia for durability as first place. * 1. 67% of respondents are choosing Sony Ericson for style and design as fist place. * 1. 0% of respondents are choosing Micromax in the criteria of price tag as first place. * 1. 58% of respondents are choosing Blackberry for comfort as first place. * 2. 18% of respondents are choosing Samsung for colour as first place. * 47% of respondents are satisfied by the Nokia service centre. * 51% of respondents are c hoosing Nokia for appearance as best. * 44% of respondents are choosing Nokia for the accessories as the best. * 38% respondents are prefer Nokia for the better brand image. * 44% of respondents are prefer Nokia have the largest service network. 38% of respondents are highly satisfied for the service provide by the Samsung service centre. RECOMMENDATION After analyzing all the data we have some recommendations such as- Advertisements Nokia use advertising mode of promotion after launching a new cell phone in the market. So people dont have much knowledge about their latest models. While Samsung have stacks of ads in market before launching it EXAMPLE * Giving advertisement on television or cable * Giving print media add which explain all the features of cell phone SPECIAL SCHEMES Nokia always launch high range products.So to increase the sales it has to give advertisement or special discount or special schemes with every purchase of new cell phone. Samsung have color variety i n their cell phones as Nokia dont have this much. CONCLUSION Nokia and Samsung segment the market on a similar basis. However, they have different interpretations Nokia has saturated the urban market including the B and C class cities and is now targeting potentially untapped markets. Samsung on the other hand has chosen to focus its energies on the B and C class cities since which it had not ventured into so far.The prominent brands in the Indian cellular phone industry are Nokia, Sony Ericsson, apple, and Samsung. Nokia has the single largest market share in India of 60%. We have analysed that Nokia is better than Samsung. Nokia and also on one of its major competitors Samsung since these are very prominent players in the Indian market. BIBLIOGRAPHY BOOKS * Kothari, C. R. (2007), Research methodological analysis Methods and Techniques, INTERNET 1. www. wikipedia. com 2. www. projectsmonitor. com 3. http//www. nokia. com 4. www. samsung . com 5. www. businesstoday . com 6. www. eco nomictimes . com