Nando’s SWOT analysis Essay

1. SWOT analysis of Nadona) Strength1. illustrious Global chain with over 750 restaurants in over 40 countries 2. Nandos flack Grilled Peri Peri complainer is believed to be unique and the best in the world. puke choose spicy level. 3. Nandos chicken be considered as hale on with the superior taste as well 4. Franchisee model has allowed Nandos to expand rapidly in global markets 5. Reasonable pricing for theatrical role intersectionb) Weakness1. Lack of merchandise activities and since that a low topical anaesthetic recognition. Low brand visibility 2. Absolute focus on Chicken reduces the inflow of old customer. Weak R&D. 3. Parent troupe IRLs financial trouble reduces the expansion plans of Nandos across Indian foodstuffc) Opportunity1. Innovate with clean items and market them as well along with Chicken 2. Hotel Industry is forecasted to grow in double digit figures, which presents a significant opportunity to Nandos 3. Online Marketd) Threat1. Intense disputation f rom separate international player in Singapore market. 2. Growth in topic of players is more than the growth of the demand itself and it testament pass by to further competition and reduce overall profitability of the industrySpeaking of best grilled chicken in the world, Nandos Peri-Peri chicken must be i of the strongest competitors. After the company was founded in 1987, Nandos has already operated 1000 outlets in 24 countries across 5 continents and contri just nowed US$650 million of profit in 2012. With its global reputation and experience operating franchise in overseas, the company can easily copy and introduce their idea into Singapore market. To be believed the worlds best and unique grilled chicken dish, Nandos signature dishPeri-Peri chicken is well recognized by its finicky variety of chili sauce including lemon and herb, Mango and Lime, medium, hot and duplication hot.All Nandos chicken is Red Tractor assured, having met high standards of food safety, beast we lfare and environmental protection. This means the chicken is not only tasty, but resemblingwise safe and healthy. Not only chicken dishes are touristy in Nandos, a variety of crude food will be also frequently updated with burgers, pitas, salads, wings and wraps (espetada as example). Famous Corn on the cob is not only naturally tasty but also satisfied with a surprised low pricing. In a nutshell, Nandos product is considered as healthy along with the superior taste and the healthy pricing, which usually costs S$20-30 per meal per person, makes their product very some(prenominal) affordable to median-low income customer who contributes to the majority of the society.Comparing the companys collection plate of international network, however, the marketing activities are depended not as strong as it should be in Singapore local market. According to a great deal conducted by NUS students in 2013, the local recognition of branding of Nandos is much(prenominal) lower than its g eneral competitors including Aston Catering, TCC caf. Some of the surveyor even so thought Nandos was a Mexico food brand that sells tacos. Also talking about Nandos dishes, rivet on chicken as its only signature and lacking of substructure in production line will finally result in loss of interest from customer.Even though efforts were put in for upstartly product development, the outcome still remains doubtful in whether new signature can reach the current level where the chicken dishes are holding. Besides making chicken as the main course in only 4 choices quarter, half, whole chicken and chicken breast, the Research and festering Department R&D has surprisingly not contributed any new signature dishes among so many choices that are available beef, fish or pork. The wear R&D performance will in the destination lead to out-dated production line and customers expectation will not be satisfied which in terms of loss in business.Nevertheless, it is never too late to change and get into the right direction. first appearance can be made among several of meat and fish even the vegetable could be a great choice and turn into Must-order items forvegi-lovers. fuddle sure the menu is updated with new items in certain period and extermination of unsuccessful dishes which can help in saving unnecessary costs. As a result, the company will be able to attract new customer as well as maintain return business. Whats more, with the booming of online business and more advance technology, online booking will be definitely a new opportunity to step in. According to a new study from Nielsen, a leading global provider of entropy and insights into what consumers watch and buy, global consumers intent to buy food and beverages online increased 44 percent in two years, with more than one-quarter (26%) of global respondents reporting they plan to purchase food and beverage products by way of a eddy with Internet access, such as a computer, mobile phone or tablet, in the next three to six months. Hence, Online Delivery benefits both customers convenient experience and the online market share as well.At the same time though, a lot of fast diners has already stepped into online markets like Pizza Hut, KFC, PastaMania and YOSHINOYA. Working years with local online food delivery platform, the competitors seem to have a stronger coverage and connectivity to the local online shoppers. Moreover, the growth in bend of players in Singapore is more than the growth of the demand itself and it will lead to further competition and reduce overall profitability of the industry.In a nutshell, Nandos has a very strong branding and product think of which will lead to profits only once the correct marketing approaches is proceeded. And the company must understand the importance of keeping their product innovated in order to keep up the new as well as return business. With the booming of online business, Nandos now is able to channel their product to customer in a more convenient and favorable way. At the same time, the company needs to realize that the competition has never been easier to run those existed company that provided online delivery service since years ago.