Simplified Model of Consumer Behaivor Essay Example | Topics and Well Written Essays - 1250 words

change Model of Consumer Behaivor - Essay ExampleUnder the decision making stage, the consumer behavior may be importantly influenced by a range of psychological factors including motivation, perception, learning, beliefs and attitudes. Those factors play a central role in the turn of need recognition. Once a consumer identifies his actual needs, he will begin pre-purchase research so as to gather maximum information about available mathematical products in the required category. In addition, he may search for alternatives. In the out enthrone phase, the consumer gulls a trial purchase and may or may non repeat the purchase based on the post trail purchase evaluation. Recently I purchased a Nokia N8 meandering(a) phone. Certainly, a number of socio-cultural factors and Nokias promotional practices have influenced me to take this purchase decision. Firstly, I came to keep a Facebook post depicting extensive features of this cell phone. While I went through the post in detail, I could realize that most of the product features were really useful to my everyday life. When I researched further, most of the online mobile phone review forums strongly recommended me to order for a Nokia N8. In addition, reputed social status that I would bring from purchasing this costly model also persuaded me to go on with the purchase decision. ... My attitudes and beliefs toward the Nokia brand greatly influenced me to make this purchase decision. Since Nokia is worlds leading mobile manufacturer, I strongly believed that they had adequate expertise and realise to deliver high quality products. Moreover, I thought that Nokia N8 with 12 mega pixel camera would assist me to put off my plan for digital camera purchase. Trade Dress Trade format refers to total physical body or overall impression created by products configuration or packaging, interior and out(prenominal) decor, architecture and otherwise promotional materials (Finnegan, Henderson, Farabow, Garrett and Dun ner). In the United States, a products trade dress is considered as a form of intellectual property and hence it is legally protected by the Lanham Act. In the country, registrable trade dress chemical elements may include features like size, shape, color, texture, graphics, and packaging (Finnegan, et al). Evidently, the size, shape, and color of a product are major factors that distinguishes the particular product from other similarly products. A products texture indicates the font, style, and other characteristics of writing that are used to label name and other details of the product on its cover. The element of graphics plays a notable role in creating the products visual appearance and thereby attracting consumer attention. In addition, packaging also contributes to a products external look even though the primary intention of this feature is to protect the product from damages. Coca Colas 3-dimensional Coke product has a valuable trade dress. The shape and color of this 3-di mensional Coke product