Marketing Research Paper Example | Topics and Well Written Essays - 2000 words

Marketing - Research Paper ExampleAverage consumers Another attribute that I would drill to segment the market is by the level of the consumption by the consumers. Most particularly I would taper at needs of the teenagers who atomic number 18 key part that forms average consumers. In this regard, I forget begin an intensive advertisement especially via the social sites such as suit book and twitter in order to capture the attention of the average consumers. Benefits One of the key aspects that I would consider in the increase segmentation is the benefits provided by the product. TM new products depart create a plastered positive alliance with our consumers thus enhancing the sales and profitability of the company. Additionally, the new product get out be a favorite blur for young people in colleges especially during social occasions. Usage Based on the usage of the brands, consumers of the demulcent fox can be classified into light, medium and strong consumers. Task 2. Major segments of the soft drink product Based on the psychographic aspects described in task 1, this section identifies key segments that I will focus at in order to maximize the sales and the consumption of the TM new product. faddish brand witting customers This is one of the major soft drink segments that include young people in colleges and universities. ... Average consumers are mostly pressurized to buy due to advertisement and intensive promotions. The major group at a lower place this category is the teenagers. Additionally, this group of consumers looks for quality and the ingredients that make up the brands that are useful in making them strong and energetic. In this regard, I will undertake an intensive advertisement especially via the social sites such as face book and twitter in order to capture the attention of the average consumers. Benefits As mentioned earlier, consumers are attracted by products that offer them maximum benefits. By ensuring that TM new product is effectively packaged and that customers will easily carry the products, a positive product-brand relationship will improve the profitability and the sales of the company. To take care that our consumers are aware of the benefits of the new product, an extensive advertisement and adequate training of new and existing consumers will be carried out. Usage The new product will be directed to average consumers. This is based on the fact that by ensuring the loyalty of the average consumers, the product will be highly demanded when the average consumers changes to heavy consumers. Task 3. Profile of each of the major segments Market segment Profile Fashionable brand conscious customers The new products needs to look attractive thus attracting the attention of the young consumers. Additionally, it will portray a feeling of coolness. Average consumers Consumers are teenagers who will be attracted by advertisement and promotions through social media including face book and twitter. More advertisement will be conducted before evening prime news in major TV channels. Benefits